Biography of Chanakya (Kautilya)

Biography of Chanakya (Kautilya) INTRODUCTION â€Å"The extraordinary thoroughness of Kautilyas’s work, its eminent inductiveness and practical character, its unflinching logic, heedlessness of adventitious moral or religious standard and its wide range of subjects and interests gave it a unique combination of features..†[1] -D.R.Bhandarkar In Indian history, the centuries to come and that passed by, are recorded many great persons and legendary characters who shaped time through their extraordinary deeds and their excellence in every skill. But among of them, Kautilya may be the only one personality who has been respected and accepted as a brilliant person not only by Indian scholars but also western Scholars too. Kautilya was great political philosopher and thinker. We have been described as a great teacher, shrewd statesman, devoted patriot, deep thinker, ruthless administrator, master strategist, selfless ascetic, ideal philosopher and true saint.[2] He is called all-rounder because he got mastery in all the branches of knowledge. He was well versed in commerce, warfare, Politics, Economics and Vedas. He lived around the third century B.C. but even today his ideas and principles show relevancy and applicability in the present day society. He is a historical milestone in the making of India. Kautilya is the greatest person with wisdom and knowledge. He is regarded pioneer in the field of Economics. The credit of establishment of Mauryan Empire goes to the foresight and knowledge of Kautilya. He was a key advisor and councilor of Chandragupta Maurya, the founder of Mauryan Empire. â€Å"This empire was not merely composed of a number of unrelated districts brought together under single sceptra; it was a real unit based on common government which everywhere not only established the king’s authority but the public good.[3] Kautilya was chief architect of his rise to power so he is called kingmaker too. A man full of vision; he was always prepared for the worst. He had the guts to speak his heart out even in front of the rulers. He himself lived such a life, refusing all adornments, compassion towards the poor and evil to deceit when needed which shows some of his good characteristics of nature. Kautilya was a professor at the University of Takshashila which is located near Peshawar in Paki stan. He was the first man to envision the first Indian Empire by unification of the various small kingdoms in the Indian subcontinent. His prominent works are Nitishastra, Chanakya Niti and Arthashastra. Among these, Arthshastra was most important. He considered economic activity as driving force behind the functioning of any political action. Kautilya was a true thinker who bridged the gap between knowledge and vision. For Kautilya, good governance was supreme. LIFE SKETCH OF KAUTILYA – Unfortunately There is not certainity about the time period of the Kautilya So, details of his birth and life are not dependable and we have to rely on tradition. The expected period of the Kautilya is from 350-283 B.C.E. There are very few real historical facts about his birth and death except that he helped Chandragupta to mount the throne, to strengthen his empire and to unite the Indian states for fighting against Alexander of Macedonia around 327 B.C.E. Chandragupta Maurya established the Mauryan Empire in the year 321 B.C.E. Kautilya was probably born around 350 B.C.E. This shows that Kautilya was junior contemporary of Aristotle (384-322 B.C.E.). There is no proof that Kautilya was affected by Aristotleà ¢Ã¢â€š ¬Ã… ¸s idea. Some historians have â€Å"questioning about Kautilyaà ¢Ã¢â€š ¬Ã… ¸s existence†. His place of birth is not assured. Some say that he got the name Chanakya because he was born in China. The Buddhist mentions his birthplace as Takshashila while Jaina scripture mention his birthplace as Chanak in Gola district of South India. According to one version, birthplace of Chanakya was Dravida so one of the Chanakyaà ¢Ã¢â€š ¬Ã… ¸s various names was Dramila. Some believes his birthplace was Patliputra. However, Kautilyaà ¢Ã¢â€š ¬Ã… ¸s birthplace will continue to remain a disputation. Kautilya had two other two names – Chanaka and vishnugupta. As he was born in the village of chanaka, he was called chanakya , Dr. Ganapati Shastri is of the opinion that he was born in the ‘ kutala’ gotra. Hence he was named as Kautilya. His parents gave him the name of Vishnugupta at ‘namkaran’ ceremony.[4] When Kautilya was born, he had blessed with the full set of teeth, which showed that child will become king or emperor. Rishi Chanak was a Kautilya’s father who was learned Brahmin. He was a teacher teacher so he knew the importance of education. He started teaching his son Kautilya in his early age. In his early age, Kautilya was well versed in Vedas; though he memorized them completely at early age, At that ancient time, the Vedas were considered as the toughest scripture to study. He was also taught mathematics, geography and science along with religion. Right from his childhood, Kautilyaà ¢Ã¢â€š ¬Ã… ¸s wisdom and shrewdness was visible and effective. His favorite subject was Politics. Kautilya had seen very difficult circumstances from his childhood. His father,Chanak was erudite, decent and self respected Brahmin. He opposed injustice or immortal deeds. The fraudulent and arrogant king Dhannanda did not like him naturally. The king disparated the rightness of Chanak so he harassed Chanakà ¢Ã¢â€š ¬Ã… ¸s family for fake reasons. Chanak was put in prison by the king. He died in prison. No one raised a voice against the injustice with Chanak. Kautilya was a very little boy that time. He was extremely sad because of his fatherà ¢Ã¢â€š ¬Ã… ¸s death and injustice happened with h is family. After his fatherà ¢Ã¢â€š ¬Ã… ¸s death, his life was also in danger. So he left Patliputra by taking an oath that he would return and fight against injustice and take revenge against Dhannanda. Kautilya had his education at a famous university of Takshashila which was very reputed one at that time. Being a Brahmin of strong determination anf strong will, he thought to take revenge from Nanda King of Patliputra. He left the capital humiliated and he went to search for a warrior. On his way, he came across the young Chandragupta. He found in the latter a promising young man and started the campaign for his installation on the throne of Magadha. Their First attempt Proved to be a failure. However eventually, Chandragupta regrouped his forces, overwhelmed the borderstates and launched onslaught on the capital. The wicked king- Dhannanda best of Nanda dynasty wa skilled in 322BC. Thus a new dynasty-Maurya was established with Chandragupta Maurya enthroned as the king of Magadha in 321 BC and reigned upto 298 BC. The credit for this victory goes to kautilya widely accepted name whose diplomatic skill and encyclopaedic knowledge of administration enabled Chandragupta, his pupil not only to triumph against the Nandas but also consolidate his empire.[5] [1] Vishnoo Bhagwan, Indian Political Thinkers,Atma Ram Sons publications,p.30 [2] Retrieved from http://www.chanakya.com/chanakya.htm on 20 Mar.2014.11.28PM [3] Paul Masson-Oursel et al: Ancient India and Indian Civilization,p.37 [4] Sankaracharya : Commentary on Kamandaka [5] Vishnoo Bhagwan, Indian Political Thinkers,Atma Ram Sons publications,p.31

Latin LITWAU

He tried to ask the Ivy League Professors but they wouldn't tell him, but said, â€Å"Null gratuity paradigm,† which means â€Å"There is no free lunch! . My dad has been awarded the Mercantile 5 NATO Medal for service with NAT o in relation to the USAF Operation and NATO means â€Å"North Atlantic Treaty Organic action† and treaty comes from the Latin word transacts which means treatise, which means a written work dealing formally and systematically with a subject. 5.In the National Geographic Magazine, there's the word Atlas in, which comes f room late 16th century (originally denoting a person who supported a great burden): via Latin from Greek Atlas, the god who held up the pillars of the universe and whose p stricture appeared at the front of early atlases. 6. Eave this 2 EURO coin and it depicts a scene from a mosaic in Sparta, showing g Europe being abducted by Zeus, who has taken the form Of a bull. Europe is a figure from Greek mythology after whom Europe was named. 7. Mound a card game named NUN, which means one in Latin. The game contain uses until a player has one card left. The moment a player has just one card they must y ell NUN. If they are caught by another player, the player must draw two new cards. On CE a player has no cards remaining the game is over, points are scored, and the GA me begins over again. 8. The National Capitol Columns at the united States National Arboretum in Was ingot D. C. Was influenced by the Roman architecture. 9. Watched a movie called The Odyssey.The Odyssey is Homer's epic of Odyssey arrear struggle to return home after the Trojan War. While Odysseus battles mythical creatures and faces the wrath of the gods, his wife Penelope and his son Tell mach's stave off suitors vying for Penelope hand and Ethical's throne long enough of Odysseus to return. The Odyssey ends as Odysseus wins a contest to prove h is identity, slaughters the suitors, and retakes the throne of Ithaca. 10. The University Of Californi ans motto is â€Å"Fiat Lug† which means â€Å"Let there be Leg HTH†.

Online shopping vs. Traditional Shopping Essay

Shopping is an exciting part of American culture, whether you participate or not. With a boost from cyberspace, a person can buy just about anything without leaving the couch. Both types of transactions coexist with one another, yet window-shopping is a distinctly different experience from Internet shopping. Shopping is no longer as simple as it used to be, especially if you’re picky. Whether it’s web-based or face-to-face browsing, there are some benefits and downfalls to both methods that differentiate the two, even though they each accomplish a common goal. When shopping traditionally there is a limitation to some extent, whether it’s a variety of size, color, brand, or availability. Shopping at the store can be convenient, yet frustrating. Finding what you need takes patience and sometimes a little help. Also, depending on the demand, a store may not always have a product in stock. Even more irritating is finding what you need, just not the right size. Each of these situations makes online shopping the more appealing option. When shopping on the Internet, there are endless options and variety to choose from. Online customers can search for any product; browse by category, color, size, brand, etc.; or just take a peek at everything in a matter of minutes. Another appealing factor to Internet shopping is the availability to choose from additional colors, styles, or sizes because of the mass compiling of inventory. Additionally, a benefit from buying from huge online retailers is that pricing may be more competitive because it is coming from the direct or discount supplier, which minimizes the middlemen. Lastly, and most obviously, customers shopping over the web have no geographic limits. A person can enjoy any good around the world without having to go the distance to retrieve it, which makes Internet shopping so unique. Despite the fascination with online shopping, there is only so much an Internet connection and domain can do for you. Browsing a website’s product listing is in no way comparable to being able to physically touch, see, smell, or feel a product when making a purchase. Looks can be deceiving, as well as luring descriptions. No matter what angle its viewed from, pictures only provide a two-dimensional detail of a product in the most attractive lighting, with the happiest people enjoying it, or the best looking person  modeling it. Making a decision based on these intentionally placed marketing methods can alter a consumer’s perception of the true quality of a product, more than likely resulting in dissatisfaction. What makes traditional shopping more appealing in this aspect is that a consumer is more than likely aware of what their buying into, rather than blindly buying into a false belief. A person is capable of fully experiencing the true quality of a product without a bias on it’s presentation. By witnessing a product in material form, consumers are given the opportunity to make a judgment without having to dodge marketing obstacles. A person’s five senses assist in getting to the bottom of the misunderstanding created by deceptive showcasing techniques and assure the best decision. Likewise, when deals in cyberspace seem too good to be true, they usually are. A person’s susceptibility to scam is increased when shopping on the Internet. The occurrence of personal information theft, such as credit cards, is alarmingly high. When shopping traditionally, a person is not faced with as high of chances of this happening. Due to the existence of many untrusted or sketchy websites, a person may not want to be so quick to hand over method of payment. Also, even if a website is trusted, there is always room for error, especially when a computer is the main coordinator of the order processing. The possibility of receiving the incorrect item from the supplier is a risk that is taken each time a person resorts to Internet shopping. Making Internet order returns are an even trickier task, whereas returning an item to a traditional store is just as simple as the way you bought it. Internet merchandise returns can take several weeks to process and refunds can come in exchanges, full refunds, or store credit, adding to the inconvenient complications. Nevertheless, nobody usually enjoys spending long hours at the store, making a trip to a mall out of town, or doing anything generally shopping related. Traditional shopping can take a lot of energy and effort, inflict stress, and lead to impulse purchases. All of these results are undesirable and easily avoided through Internet shopping. With a computer or smartphone, a person has access to millions of online stores as well as websites to favorite traditional stores. All of these options are available from the  comfort of any home (with internet of course.) You can shop on your own time rather than the hours of operation of a traditional store. Heck, you can even shop naked if you desire. Not only can using this alternative make shopping convenient and easy, shipping of products is extremely affordable and sometimes free. Money and time usually spent on transportation and food when shopping formally can be saved, on top of the savings one can find online. Finding deals on the web is just as easy, if not easier, than traditional shopping. Also, buying gifts and other personal items can be done in privacy/secrecy when necessary. In conclusion, both methods of shopping are full of differences and similarities that make them unique in some approach. Traditional shopping allows for inclusion of the five senses, quick and safe transactions, and a more formal experience that includes the customer; whereas Internet shopping is convenient and easy, provides increased option, and helps to save money. Due to the variation in execution, both methods have an appropriate time and place to occur, yet in the end, internet shopping and formal shopping are interchangeable, despite the discrepancies.

Habits and Traits of Luna Moth, Actias luna

Although its colorful and large, this is no butterfly! The luna moth (Actias luna) is a giant silkworm moth, and although common throughout most of its range, its still a thrill to find one. What Do Luna Moths Look Like? The name luna means moon, apparently a reference to the moon-like eyespots on its wings. Theyre sometimes called moon moths, or American moon moths. These night-flying moths are also most active when the moon is high in the sky, so the name is doubly apropos. Luna moths are strongly attracted to lights, so you may see them flying around your porchlight during their breeding season (spring to early summer in the northern part of its range). When the sun rises, they often come to rest nearby, so look for them around your home in the morning. Both male and female luna moths are pale green, with long, curving tails trailing from their hindwings and light eyespots on each wing. Early season broods in the south will be darker in color, with an outer margin marked in deep pink to brown. Later southern broods and all northern broods tend to be paler in color, with an almost yellow outer margin. Males can be differentiated from females by their prominent, feathery antennae. Luna moth caterpillars are lime green with magenta spots and sparse hairs, and a pale stripe running lengthwise just below the spiracles. They reach a length of 2.5 inches (65 mm) in their final instar. How Are Luna Moths Classified? Kingdom - AnimaliaPhylum - ArthropodaClass – InsectaOrder – LepidopteraFamily - SaturniidaeGenus – ActiasSpecies - luna What Do Luna Moths Eat? Luna moth caterpillars feed on the foliage of a variety of host trees and shrubs, including walnut, hickory, sweetgum, persimmon, sumac, and white birch. Adult luna moths live only a few days, just long enough to find a mate and reproduce. Because they dont feed as adults, they lack a proboscis. The Luna Moth Life Cycle The luna moth undergoes complete metamorphosis with four life stages: egg, larva, pupa, and adult. After mating, the female luna moth oviposits on leaves of the host plant. She may produce as many as 200 eggs in total. The eggs hatch in about one week. Luna moth caterpillars feed and molt through five instars in 3-4 weeks. Once its ready to pupate, the caterpillar constructs a simple cocoon of leaves. The pupal stage lasts about 3 weeks in warmer climates. The luna moth will overwinter in this stage in colder regions, usually hidden under the leaf litter near the host tree. The luna moth usually emerges from its cocoon in the morning, and is ready to fly by evening. As adults, luna moths live just one week or less. Interesting Behaviors of Luna Moths Luna moth caterpillars employ several defensive strategies to fend off predators. First, their coloration is cryptic, so they blend in with the foliage on the host tree and make it difficult for predators to see them. Should a bird or other predator approach, they will often rear up and attempt to scare the attacker away. When that doesnt work, the luna moth caterpillar may snap its mandibles to make a clicking sound, thought to be a warning of whats coming – vomit. Luna moth caterpillars will regurgitate a foul-tasting liquid to convince potential predators that they are not at all tasty. Adult luna moths find their mates using sex pheromones. The female produces the pheromone to invite males to mate with her. Males will travel considerable distances to locate a receptive female, and mating typically occurs in the hours just after midnight. Where Do Luna Moths Live? Luna moths are found in and near deciduous hardwood forests in eastern North America. Their range extends from Canada south to Texas and Florida. Sources:Â   Actias luna – Luna Moth, Bugguide.net. Accessed online July 21, 2014.Luna Moth, Butterflies and Moths of North America website. Accessed online July 21, 2014.Luna Moth, Actias luna, University of Florida Dept. of Entomology website. Accessed online July 21, 2014.Luna Moth, Clemson University Dept. of Entomology website. Accessed online July 21, 2014.Caterpillars of Eastern North America, by David L. Wagner.

High Shcool - 675 Words

Sieanna Fulmore Professor Biddle ENG 102 07 February 2014 Essay 1: Diversity Diversity is integral to excellence. We value and honor diverse experiences and perspectives, strive to create welcoming and respectful learning environments, and promote access, opportunity and justice for all. Mayas writings have a way of embracing people and successfully state her thoughts and emotions. Pulse is a call for hope and opportunity part of our history. Maya Angelous poem On the Pulse of Morning relates to diversity, change over time, and equality. When analyzing her poem, we came across stanzas that relate to these topics. Her poem has successfully portrayed a sense of diversity. Many lines in different stanzas are related to†¦show more content†¦Over time people places and all things have changed, for both good and bad. Equality, is an important concern in the world today. Women, children, men, take it into the palms of your hands... (Stanza 8) Our society can be a loving one with equality for men, women, blacks, and whites. Rich or poor we all have the same opportunities in our country. No matter when in history we all appear. People think that people that are not like them come from other planets, but we are all members of this planet. No matter how strange we appear to be to others. History, despite its wrenching pain, Cannot be unlived, but if faced with courage, need not to be lived again.†(Stanza 7) We learn from the past. The discrimination should not happen again, nor the inequality. In Conclusion, We live in an increasingly diverse society and need to be able to respond appropriately and sensitively to this diversity. Learners in the healthcare setting will reflect this diversity around gender, race and ethnicity, disability, religion, sexuality, class and age. Your organization believes that successful implementation of equality and diversity in all aspects of work ensures that colleagues, staff and students are valued, motivated and treated fairly. We have an equality and human rights legal framework covering employment practices and service delivery and we need to ensure we work within this and avoidShow MoreRelatedLearn Korean2339 Words   |  10 Pagesdetails:  » ì  â‚¬Ãª ²Å': a short form of ì  â‚¬Ãª ²Æ'ì  ´  » ì  â‚¬(that) ê ²Æ'(thing)   ì  ´(subject particle) #27 ì  â€ž ëÅ'€í•™ìÆ' Ã¬  ´Ã¬â€" Ã¬Å¡â€.  Ã‚  Ã‚   ëÅ'€í•™ìÆ' , ê ³  Ã«â€œ ±Ã­â€¢â„¢Ã¬Æ' , ì ¤â€˜Ã­â€¢â„¢Ã¬Æ' , ì ´Ë†Ã«â€œ ±Ã­â€¢â„¢Ã¬Æ' , ìÅ"  Ã¬ ¹ËœÃ¬â€º Ã¬Æ'  pronunciation: as is. translation:  » I am a college student. more details:  » ëÅ'€í•™ìÆ' : a college (university) student.  » ê ³  Ã«â€œ ±Ã­â€¢â„¢Ã¬Æ' : a high school student.  » ì ´Ë†Ã«â€œ ±Ã­â€¢â„¢Ã¬Æ' : an elementary school student.  » ìÅ"  Ã¬ ¹ËœÃ¬â€º Ã¬Æ' : a preschool (kindgarden) student. #28 ì  â€ž ëÅ'€í•™ê µ  ì  ¼Ã­â€¢â„¢Ã«â€¦â€žÃ¬  ´Ã¬â€" Ã¬Å¡â€. pronunciation:  » [ì  â€ž ëÅ'€í•™ê µ  ì  ¼Ã­â€¢ ­Ã«â€¦â‚¬Ã«â€¹Ë†Ã¬â€" Ã¬Å¡â€.] translation:  » I am a first year college (student). more detail:  » ëÅ'€í•™ê µ : a college or universityRead MoreNevadas Winnings against Protesting a Lottery800 Words   |  4 Pagesthe states and even the world to gamble in Nevada. 87% of Nevadas tourists specifically come to play the slot machines, and on average Nevada makes around 9 billion dollars a year due to the slots. If Nevada had a lottery, these statistics have a high probability of changing dramatically. A lottery would provide competition for slots and table games that Nevadas casinos currently provide. If a lottery was introduced, this could cause a negative effect to Nevadas economy. Casinos contribute a greatRead MoreChange Leadership Group: Transformational Improvement Process in Schools1535 Words   |  7 Pagesthe negative into the positive. Reaction Transforms to Purpose and Focus In schools today there are many demands from the community, school level, state level and federal level. Each of these entities has put high demand on schools and teachers. They want the school to be high performing and this is currently shown through mandated testing. â€Å"These conditions have caused many educators to move beyond responsiveness to a position of reaction (Wagner et. al., 2006).† In order to transform fromRead MoreWho is Sidney Poitier?555 Words   |  2 Pagesmid-teen years, Poitiers parents finally decided to send him back to Florida to stay with his older brother. Poitier then stayed with his brother until he was sixteen, when he experienced much racisim, such as ridicule and rejection from high paying jobs and good shcools. Once Poitier stopped living with his brother he applied for several lowly jobs, including washing dishes and mopping the floors after resteraunts closed. Because he no longer lived with his brother and wasnt earning enough money

Students Consciousness Towards Littering in Pacific...

STUDENT CONSCIOUSNESS TOWARDS LITTERING IN PAU CAMPUS A paper Presented in Partial Fulfillment of the Requirements for the subject HE 116.1 Academic English By Jacinta Kaupa Aim : The aim of this survey was to find out how conscious the students are towards littering. Introduction Pacific Adventist University is an institution where people from all over the Pacific, Papua New Guinea and other parts of the world come to learn and get educated. Indeed it is the most beautiful place in Papua New Guinea as most critics say. This is because of the landscape and the well preserved lawn with the variety of birds and the lakes. However, it is not as beautiful as many people think when speaking of littering. There are†¦show more content†¦The behavior of the students’ consciousness towards littering in the campus is not really getting out of hand. Not all students have the â€Å"don’t care attitude â€Å"as the result is stating. Students’ falls into two different categories. There are students’ who have the heart to keep their study environment clean and there are those who do not. Those that practice littering have a fair idea that it is wrong. But yet they tend do it without thinking.The next paragraph will describe further on such behavior of the students’. According to the result everybody is trying to say that they do not want littering. For the positive statements they are responding positively and for the negative statement they are responding negatively. Students’ may not want to discard rubbishes like piece of paper or an empty packet of something anywhere, but apparently they do. This may happen due to laziness, maybe because ofdistance between them and the rubbish bin. They do not want to walk because it might take some of their time (time factor). This clearly shows that students’ have attitude problem even though they are educated. Knowing that littering is wrong and yet doing it can explain that there is an attitude problem. Cialdini and others (1981:255) strongly agree that â€Å"littering is a measure of attitude†. Littering especially occurs when someone (who cares) is not watchingor witnessing

Expanding Business Assignment Sample

Question-Using the global mindset framework, how will you setà ¢Ã¢â€š ¬Ã‚ up YellowTails sportsgoods chain in this new territory/country? TABLE OF CONTENTS EXECUTIVE SUMMARY INTRODUCTION VENTURING INTO NEW COUNTRY Global Mindset Framework Resources and Barriers OPPORTUNITIES AND CHALLENGES RECOMMENDATION AND CONCLUSION TEAM REPORT EXECUTIVE SUMMARY Organizations normally need to consider entering new markets when their center markets begin declining, or they have outgrown their center market and need new markets to proceed to grow. Many business persons have figured out precisely how expensive it is to succeed in another business sector, as well as particularly to fall flat in one. The best practices which include: Making an agreeable and genuine duty to command the business you enter; plainly recognizing the best passage point; characterizing your business section technique; gathering your business entrance playbook; approving your suppositions; guiding the Playbook; Ramping up the privilege way; and having an effective exit plan if things don't work out. This report stresses on growing the sportgoods chain organization known as Yellowtails, in Argentina. The report will likewise investigate the opportunities and dangers of entering Argentina. The report will likewise concentrate on Global Mindset structure including its three separate parts that is social capital, intelligent capital and psychological capital that will help to create Yellowtail in Argentina. However to set up the business in Argentina it is all that much essential to know the social, social, political and temperate measurements of the nation. Subsequently the report will likewise concentrate on these measurements which will help to deal with the difficulties that Yellowtails may confront in Argentina. The report recommends that Yellowtails should at first concentrate on investigating the Argentina market, the interest of the individuals as for sports and after that settle on different offers that they can give to the potential clients regarding their items and administrations furthermore different limited time program or showcasing projects. They have to see the worldwide market that is the Argentina showcase as a chance to help the offers of the current items and embrace a business push methodology rather than business driven methodology. SECTION A INTRODUCTION Few companies prosper by outperforming the competition in a particular geographical area or niche market. However expanding the business properly into new market helps to leverage the core business, increase revenue of the organization, enjoy higher economies of scale and also decrease the risks. There are two types of expansion one if geographic expansion and the other is customer expansion. The geographic expansion is the way of expanding the already existing capability or expertise into new area with similar customer profile and demographics etc. and the customer expansion is the process of expanding the business by targeting new customer segment with similar product and services (Esmalloffice.com, 2014). However expanding into new market requires huge research about target audience and developing in-depth understanding of growth rates in the market, potential barriers, competitors, forecasting demand etc (Stark and Stewart, 2013). This report emphasizes on expanding the sportgoods chain company known as YellowTails, in Argentina. The report will also explore the opportunities and threats of entering Argentina. The report will also focus on Global Mindset framework including its three different components that is social capital, intellectual capital and psychological capital that will help to establish YellowTail in Argentina. However to set up the business in Argentina it is very much important to know the cultural, social, political and economical dimensions of the country. Thus the report will also focus on these dimensions which will help to manage the challenges that YellowTails might face in Argentina. The country Argentina is a rich and vibrant culture that influences the heritage and diverse population of the country. In past few years, the country has struggled with economic and political turmoil but due to liberalization, there is an increase in economy (Communicaid.com, 2013). To do business effectively, it is significant to understand the culture, economic, political and social dimensions. The following is the details of the four dimensions: Political: Argentina is the biggest country in Latin America with 37million population considered to be third biggest. The political system of the country follows a federal structure with presidential system. The country is treated as the pariah state by the fund markets of global. The major challenges of the country since the economic and political crisis in 2001 are corruption, poverty, unemployment, default in debt and also collapse of health and education. Economic: The economy of Argentina is suffering from low GDP growth rate due to the crisis in the year 2001-2002. According to the 2009 estimates, the GDP of the Argentina is $558 billion which fell by -2.5%. The official exchange rate of the country is $301.3billion. The unemployment rate is recorded as 9.6% and around 13.9% of the overall population belongs to below poverty line. The economy of Argentina mostly relies on the diversified industrial sector, natural resources and the agriculture sector which is export-oriented (Economywatch.com, 2014). Social: According to the data of 2005, the country has the second highest human development index rate in Latin America. There has been improvement in the social conditions; the poverty level has decreased to 13.6% compared to 27% (eeas.europa.eu, 2007). Argentina is considered to the country with highest literacy rate in the world. The enrolment rate in primary school is higher in the world (Estudiarenargentina.siu.edu.ar, 2014). However there is a decrease in the rate of secondary school study. Cultural: The Argentina culture comprises of mixed ethnic group people. The culture is influenced by the immigration of Europeans, Spanish and Italian. Sport is the most crucial part of social and cultural life in Argentina. The countrys calendar is filled with busy sporting activities like rugby, polo, football etc (Buenosaires.angloinfo.com, 2014). VENTURING INTO NEW COUNTRY Global Mindset Framework Expanding the business is hitting the mainstream and is becoming the integral part of the countrys business. Selecting the right candidates for the working in the international markets gives a competitive advantage to build and develop the competency in identifying the success potential. Developing the global leadership expertise of an individual who are being posted to different parts is very important. Exposure to different cultures will help in developing the skills in the managers to deal with the people of other cultures and their working. The key ingredient to succeed in the global markets is Global Mindset. Global Mindset can be defined as the set of attributes of an individual that helps the global leader to persuade others who are different in the environment. This framework is the capability to evade the ease of assuming all cultures similar and also not being paralyzed by the convolution of the cultural differences (worldwideerc.org, 2014). There are three major components of this framework are (Harvard Business Review, 2010): Social Capital Intellectual Capital Psychological Capital For expanding Yellowtails in Argentina, it is important to focus on these three components. Firstly is the social capital that helps the expats to develop trust and strong relationship with the local customers, supply chain partners, employees or the local stakeholders. Understanding this dimension effectively helps to generate excitement and positive energy between the local stakeholders and also help them to connect with the personal level. This helps to improve collaborativeness and leads to the flourish trust in the team environment. The three most important attributes of social capital are: Diplomacy- this attributes helps to ease the communication with other culture people by improving the listening skills. Interpersonal impact- this is the ability to maintain credibility, create consensus, build teamwork and also collaborate divergent views within and outside the organization Intercultural Empathy- This is the ability to connect and engage with the other culture people emotionally. Second is the intellectual capital that mainly emphasizes on cognitive complexity, understanding, skills and knowledge. This dimension provides the ability to understand the similarities and differences of cultural histories and also manage the complex issues related to culture. This is important to create a bridge among the local host culture of the country and the corporate culture. The key attributes of this dimension are: Cosmopolitan Outlook: This creates an active interest in the economic and the political system, geography, history and culture of various parts of the world. Cognitive Complexity: This helps to successfully handle the multiple scenarios Global Business Savvy: This attribute is about grasping the knowledge of behavior of the customers, global market trend, potential competitors, habits, worldwide industry and also the strategic risks that may vary with the geography. Third is the psychological capital that helps to develop a knowledge base of global issues. This is attribute enables the expats to develop motivation and also strong willingness to succeed in the host country. The main attributes are: Self-assurance: developing sense of humor, self-confidence, increasing level of energy according to the foreign context Thirst for adventure: an approval for and capability to prosper in changeable and intricate environment. Passion for diversity: This is the way of experiencing different culture, doing new things and exploring the different parts of the world. Resources and Barriers To determine the viability and ease of entering the new market it is important to understand the impact of technology, infrastructure and natural resources of a country. Determining the technological capabilities of Argentina would help to determine the operations type in the country. Then the infrastructure will help to determine the simplicity of operating and doing business effectively in Argentina. Lastly the natural resources will help to determine ways to achieve profitability by having access to low-cost inputs. Apart from this fir achieving fast growth in the host country it is significant to launch products according to the needs of the people in that country. Involving into strong relationship with the local customers would help to attract new ones and promote the product and services. Further, creating partnership with the other similar business in the country would help to share the expertise and resources with other business and enable to flourish (Marketing Donut, 2014) . However, there exist few barriers in setting up Argentina. The major barrier in setting up in Argentina is the increasing competition. There is an increase in the competition is due to liberalization and also overvalued exchange rate is pushing the enterprises towards enhancing the competitiveness. In particular, the persistent problem of access to credit to Latin America and also the elevated interest rates level act as an obstruction to rejuvenation of enterprise. The pressure on the credit market due to state demand led the level of interest rates to increase further in such a level that makes the outcome of the productive projects incompatible. The current progressive economic revival has not been adequate to reinforce the competitiveness of enterprises and to produce conditions to overcome a number of major constraints. Due to higher transaction costs and obstacles with access to the international market, the reaction towards the international market is becoming less dynamic (ee as.europa.eu, 2007). OPPORTUNITIES AND CHALLENGES Understanding the sports business, the recent researches found that the sport has kept on thrive, with significant occasions seeming to become more famous than any other time. However lower level occasions are needing to work harder to draw in support. The fame of popular occasions is underpinned by progressing changes in technology and broadcasting, which permit higher-quality scope than ever before. Sports associations are discovering it progressively hard to adjust the necessities of all their stakeholders it utilized to be about the fan who would basically vote with their feet, however now the fan has a louder voice by means of online networking. Sports likewise confronts a sensitive exercise in careful control, due to the need to keep up value for the money in light of increase in the cost of the ticket and also increasing desires among the paying open (pwc.com, 2011). If sports start charging more for the tickets, then observers anticipate that they will give more as an exchange. The same at last applies to the expense of media rights, which can thump on to the pay TV memberships financed by supporters. The balance value and price is further entangled by the profound sense of possession that numerous sports fans feel for their sports or club. The country Argentina is facing a huge slowing growth rate and high inflation. There is a decline in the ability to service the finance and debts imports of Argentina which is reducing the confidence of the country towards international markets. However there are legions of high-spending fans who are taking the country currency out of the country. This shows that the interest of Argentina people towards sports as their recreation. Thus focusing on sports equipment or sports apparel would help the organization to boom the industry. Retail business is also one of the booming industries in Argentina. Sports goods are also increasing aggressively providing a wonderful opportunity for YellowTails to represent their brands in this market. Due to diversity of various sports brand, there is an excellent opportunity for the organization to develop sports Footwear or Apparel business. If compared to overall Latin America, it can be seen that e-commerce is also growing rapidly in the country, particularly in Brazil. For instance, in this present scenario, the largest sporting goods retailer those have more than 120stores receives total revenue above 15% through this e-commerce system. To succeed in the Argentina market, the YellowTails must focus on developing sports Footwear and Apparel business. This would provide the organization a good opportunity to drive the market. The biggest challenge that YellowTails might face is the changing economical factors and the increasing competition. Argentina is facing high inflation and import restriction process. Thus YellowTails can focus on running their business through distributors instead of subsidiary. This business model would help to better their brand and also increase their EBIT. Since the Sports Footwear and the Apparel industry is growing rapidly compared to hardgoods, the market is attractive. YellowTails must reflect the trend of entertainment like sports sponsors, the product placement or the brand, instead of just a name on shirt. Apart from this, another issue that the organization can further face is the challenge from the governing bodies that are creating pressure on the sports business to grow in the international market and at the same time the maintaining the integrity of the competitions and the support base for the local community. In this era of economic uncertainty, there is a shift of balance economic from east to south. This will help to preserve the impetus of internationalization, as sports look for new revenues. Spending on sports merchandizing reflects the more extensive polarization of purchasing propensities, with value-based online shopping at one end, and retail as excitement at the other, with buyers spending their leisurely days at a retail chain or malls. Sports clubs are seeing a climbing extent of their merchandise exchanges relocating towards the Internet. A particular advantage of merchandizing is the capacity to captivate with fans who can't go to matches, including the individuals who live in different nations an opportunity that has been extended by the Internet. This engagement helps both to monetize the brands of sports in those districts furthermore markets, furthermore to fabricate interest for media scope of the clubs included. Thus the YellowTails can focus on merchandising their products that would help to increase the customer engagement. This process would not only help to understand the needs of their potential customers in the new market but also provide informatio n that would feed into the customer intelligence. This will ensure that the potential customers are getting what they want and this will retain the customers. RECOMMENDATION AND CONCLUSION The process of entering or expanding into new market and then developing in that international market is really is challenging one. In basic terms it can be said that entering into new country market is just like starting up as a start-up. Thus YellowTails must initially focus on analyzing the Argentina market, the demand of the people with respect to sports and then decide on various offers that they can provide to the potential customers in terms of their products and services and also various promotional program or marketing programs. They need to see the international market that is the Argentina market as an opportunity to boost the sales of the existing products and adopt a sales push strategy instead of market driven approach. Apart from this, the organization must also focus on the building effective strategies to implement the Global mindset framework. Different experiences and training method involve the strategies for developing proper global mindset and cultural intelligence among in the employees and the managers. Membership in the cross-broader projects, international assignments or transfers can help to develop the global mindset. Developing international experiences would help to foster the improvement of integrative leadership skills and also develop skills that would encourage handling cultural intelligence, complexities, facing conflict etc. Further, the YellowTails must focus on providing cultural training to the expats that would teach them about the culture-general values by utilizing the training methodologies like case studies, role-plays, lectures etc. Certainly, the worldwide economy compels the organizations to take part in a highly unpredictable, customer driven market for various services and products at the competitive prices and also due to globalization it is necessary to communicate effectively with the customers, clients and colleagues across various cultures and languages. Thus the organization must focus on cross-boundary teams, cultural adaptation training and also international assignments should be used for developing the weakness of the individuals around the worldwide competencies. In conclusion, the report presents the economic, culture, social and political dimensions of Argentina that YellowTails need to consider before expanding their business in new market. The report also demonstrates the proper application of Global mindset framework in the new market. The three different components of the framework give idea to the expats to operate in Argentina and also help them to do business effectively. The report also discusses the opportunities and challenges that YellowTails might face in Argentina with alternative solutions that the organization can use to sustain in the market. SECTION B TEAM REPORT It was nice to work in a team that is both cooperative and supportive. We started the task by setting up goals that would help us to finish the task within the given duration and also achieve the end result. Everyone in the team expressed their own views regarding the topic. Everybody was positive towards each other and was encouraging each other to complete the task as per the requirement. The best apart about our team was that we respected each other ideas and feelings in completing this task. We supported opposition politely with proper reasons that why we cannot take or incorporate this point. In order to complete the task we had set the following goals and divided the task accordingly among each other: Searching the database, online journals and articles Do reading and making notes Sharing the written notes among each other in the group Then after sharing the notes we divided each section among each other, that is one them wrote the first draft that is the introduction part, then the other member in the group wrote the global mindset framework, resources and entry barriers, then one them covered the opportunities and challenges part with alternative solutions. At the end together we all three of us sat together to conclude the task and also proof read the overall task to find if any further modification is required or not. However, we found that our report lag in incorporating proper international entry theories. The report writing would have been much better if few we have applied the international entry strategies along with the framework discussed in the report. However we were unable to access many online resources like relevant books or journals as they were paid. So we had to utilize only new articles or some available pdfs, pwc report etc. We had to rely on the available books only. Due to less time we could not discuss more about the topic and were unable to utilize the latest updates about the expansion to international market. In future we have decided to work on the topic from day one itself with shared responsibilities. Instead of dividing the whole task individually we have decided to work together which would help us to effectively utilize the peer review process and help each other to develop knowledge on the subject area. REFERENCES Buenosaires.angloinfo.com, (2014). Sports Leisure - AngloINFO Buenos Aires, in Buenos Aires (Argentina). Communicaid.com, (2013). Doing Business in Argentina | Intercultural Training Course | Communicaid. Economywatch.com, (2014). Argentina Economy | Economy Watch. eeas.europa.eu, (2007). ARGENTINA COUNTRY STRATEGY PAPER. Esmalloffice.com, (2014). Grow Your Business: New Markets. Estudiarenargentina.siu.edu.ar, (2014). Why Argentina?. Harvard Business Review, (2010). Managing Yourself: Making It Overseas - HBR. Marketing Donut, (2014). Strategies for growing your business. pwc.com, (2011). Changing the game Outlook for the global sports market to 2015. Stark, K. and Stewart, B. (2013). 5-Step Primer to Entering New Markets. [online] Inc.com. worldwideerc.org, (2014). GLOBAL MINDSET DEFINED Expat Success Strategy.